infoUSA and BooRah Partner for Restaurant Listings

infoUSA and BooRah Partner for Restaurant Listings
infoUSA Database License Division, a division of infoGROUP (NASDAQ: IUSA), a leading U.S. provider of proprietary business and consumer databases and BooRah, a personalized restaurant review guide, have entered an agreement in which BooRah will provide ratings and reviews for approximately 150,000 of infoUSA’s restaurant listings.

BooRah’s content will be linked to infoUSA’s individual record ID Numbers, which can then be added to infoUSA’s base record data including company name, address, phone number and category (SIC Codes).

BooRah's patent-pending “summarization” technology (based on Natural Language Processing) automatically condenses a large collection of online reviews from bloggers, professional critics and consumers, and delivers these results in an easy to understand rating system. BooRah currently delivers pertinent information gathered from over 1.5 million online restaurant reviews in the top 20 metros across the United States including San Francisco, Los Angeles and New York. Founded in 2006, BooRah is funded by Storm Ventures and private individuals.

Wednesday, November 12th 2008

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