deCarta Signs Deals With Telstra, Optus and Launches White-Label Nav

Optus TrafficView
Optus TrafficView
Geospatial tool provider deCarta had a busy time in Australia. The San Jose based company announced this week agreements with wireless operator Telstra and its competitor Optus.

Sensis, a wholly owned subsidiary of Telstra and the leading directory service in Australia, has selected deCarta’s geospatial software platform to provide maps and directions for Sensis’ online and mobile applications, including Yellow Pages (5 million visits per month), White Pages (9m visits per month), Citysearch and their mapping website (4m visits per month). deCarta has

Optus, a subsidiary of SingTel, has chosen deCarta’s Traffic Manager technology to power the traffic functionality in Trafficview, a mobile real-time traffic information service recently launched by the carrier.

Trafficview provides Optus mobile customers with a national road traffic information service designed to deliver a real-time view of traffic conditions. deCarta’s Traffic Manager and the underlying Drill Down Server (DDS) technology render the maps, show real-time traffic flows and incidents and provide the fastest routes for drivers based on those conditions.

TrafficView uses cellular data from the Optus network which are processed - with other sources - by tools from ITIS Holdings.

White label, off-board turn-by-turn navigation solution

In addition to these deals, deCarta also officially launched a white label, off-board turn-by-turn navigation solution. It is available on Blackberry, Android and many Java ME platforms.

deCarta had for a long time offered a navigation Software Development Kit (SDK) to third parties and, based on this technology, built the connected navigation PND sold by Best Buy under its Insignia brand. More recently, deCarta has been powering the Motion X Drive solution from California based Full Power Technologies.

It is therefore not a complete surprise to see deCarta offering a full navigation solution to wireless carriers. However, one might think they are getting a bit late to this game. In the United States the segment is completely dominated by TeleNav and TCS (who acquired Networks In Motion). In Europe, consumers have for a long time preferred on-board solutions to avoid roaming charges. When it comes to off-board, large wireless operators (such as Vodafone and Orange) are working predominantly with Israeli provider Telmap while a range of smaller operators are using Appello based in Sweden – the latter being also a deCarta customer for its DDS technology.

Selling off-board navigation is likely to be an uphill battle for deCarta on a market that is already highly concentrated.

Tuesday, October 5th 2010

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