When rock band gets to LBS

When rock band gets to LBS
Rock band Nine Inch Nails (NIN) has announced the launch of its iPhone application which, among other features, has a “nearby tab” filtering conversations between fans of the band taking place within a 2, 10 or 15 miles radius.

Using the application, fans can geo-tag their discussions. To protect privacy the application has a “location fuzziness” feature which randomizes where the user exactly is within a one mile radius. The location of fans is also visible on the NIN website where a Google Earth plugin allows to see new posts with their location in real-time. Once Apple will start shipping the version 3.0 of the iPhone software, the NIN application will release a new version that will add support for Google maps and push notification within the application.

This is yet another innovative use of location on the iPhone where location-based features are easy to be implemented thanks to well documented APIs.

Watch the video presentation below: (the demonstration of the location-aware feature starts after the first three minutes of presentation).

Wednesday, April 8th 2009

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