Waze Chooses xAd as Exclusive U.S. Ad Network

Waze Chooses xAd as Exclusive U.S. Ad Network
Location-aware advertising network xAd announced today it will be the exclusive third party advertising network to monetize the community driving app Waze with search and display ads.

"Through the use of xAd’s proprietary technology, ads can be further targeted based on context factors such as past anonymous search behaviors while leveraging the unique functionality of Waze to serve ads at the most relevant time along their route – when the consumer is likely to see and engage with the offer…. at zero speed," said xAd in a press release.

xAd will complement Waze direct advertising sales effort and their self-serve system for small businesses.

Wednesday, February 27th 2013

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