UbiEst launches UbiSafe child locator

UbiEst launches UbiSafe child locator
UbiEst SpA, an Italian developer of location-based mobile services, today announced at the U.S. DEMOfall 08 conference the availability of its mobile application for personal security, contact locating and emergencies. The solution, called UbiSafe, has won the European NAVTEQ LBS Challenge earlier this year.

Unlike many other "child locators" working from a Web-based interface, UbiSafe is an all-mobile application working straight from the screen of a mobile phone. UbiSafe can be used as mobile-to-mobile application with a Java plugin in the tracked handset (as long as this handset has GPS) or a dedicated tracking device , UbiSafe box which also has an emergency button.

UbiSafe offers a pretty unique feature: parents can create a “virtual leash” for preventing children from moving out of sight and activating a chasing mode to track simultaneously the child’s movements related to the parent’s while trying to reach him. A graphic toolbar helps approach the target with basic colors: red for target moving apart, yellow for constant distance and green for approaching target.

UbiSafe comes as a mobile Java (and Java RIM) client enabling: verification and tracking of family members’ positions on the map; the ability to send/receive emergency messages; the set up of personalized “safe” zones (geo-fencing); and the creation of personalized notification rules (ie. when child leaves location).

The Italian company has a multi-pronged distribution strategy: direct sales on the web, wireless operators as well as handset manufacturers and retail channels. UbiEst will start the commercial availability of UbiSafe in Italia next week on the web.

GPS Business News interviewed with Nicola de Mattia, CEO at UbiEst in February 2008. Watch the video interview here.

You can also watch below UbiSafe demonstration at the DemoFall conference in the United States:

Thursday, September 11th 2008

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