TomTom to bring HD Traffic in Switzerland by year end

TomTom to bring HD Traffic in Switzerland by year end
TomTom today announced that it will be exclusively working with wireless operator Swisscom AG to bring TomTom High Definition Traffic (HDT) to Switzerland. The service is expected to be available in Switzerland in the second half of 2008.

HDT uses traffic data generated by the movement patterns of mobile phones in cars, via the Swisscom mobile phone network, as well as third party information provided by traffic authorities and road operators.

“By providing users with intelligent route information through innovative technologies such as HD Traffic, drivers receive faster, more accurate and more complete traffic information than previously available, so they can avoid unnecessary delays and be in control of their daily route planning again,” said Harold Goddijn, TomTom’s chief executive officer.

TomTom HD Traffic is already live in the Netherlands. Agreements with Vodafone UK, Vodafone D2 in Germany and SFR in France have been announced previously. TomTom expects to be on target with is plan to make HD Traffic available to 50% of TomTom’s entire installed base in Europe by the end of the year 2008.

Tuesday, March 25th 2008

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