TomTom makes change in PND division management

Corinne Vigreux
Corinne Vigreux
TomTom today announced a new management structure to its portable navigation device (PND) division with the appointment of Corinne Vigreux as managing director, Ken McAlpine as senior vice president product design and Alex Batchelor as executive vice president marketing.

Corinne Vigreux is a co-founder of TomTom (she joined in 1994) and has played an important role in growing the company from a small organization into a global PND player. Vigreux’s key responsibilities have focused on defining and driving the company’s global sales strategy and geographical expansion, overseeing product management as well as developing partner and retail relationships. In her new role as managing director she will be responsible for all aspects of TomTom’s retail business, including product management, P&L, sales, marketing and HR.

Corinne graduated in France with a BA in international Business from EPSCI (ESSEC Group) in 1987. From 1987 until 1993 she worked for Psion Plc helping set up and managing Psion’s European distribution network. She was International Sales Manager by the time she left Psion.

Psion’s connection
The new senior vice president product design, Ken McAlpine, is an engineer with 27 years’ experience in product design, manufacturing and project management. McAlpine was previously employed as director of engineering with Apple, based in Cupertino, California. McAlpine was involved in the development of, among other products, the MacMini, AppleTV and iPhone. Additionally, McAlpine led Apple’s laptop engineering teams, which were responsible for engineering management, program management, electronic circuit design and support of all Apple laptop products. McAlpine will be responsible for product design and usability within TomTom’s PND division ensuring that the user experience is consistent across all TomTom platforms.

Before Apple McAlpine was head of product development at Psion Computers, hence the connection with many of the TomTom upper management: CEO Harold Goddijn (who was Managing Director of Psion Computers Plc), Corinne Vigreux, but also Mark Gretton, development director at TomTom who held various positions at Psion between 1986 and 2003.

Alex Batchelor, new EVP marketing, has almost 20 years’ marketing and international brand management experience. Previous experiences include Orange (VP marketing global brand in 2002-2005), Interbrand (joint managing director in 1996-2002), Saatchi and Saatchi (1994-1996) and Unilever (1987-1994). Most recently he was marketing director at Royal Mail Group. “He will be responsible for managing the TomTom brand internationally and positioning the combination of TomTom’s products and services as the premier in-car navigation solution,” said TomTom.

Monday, July 28th 2008

Nav & Telematics | Sport and Outdoor | Location Based Services | Tech & Innovation | Market Data | Finance & Legal | People and Jobs | Voices of the industry | Press Releases