TomTom launches online content-sharing platform

TomTom launches online content-sharing platform
Navigation device manufacturer TomTom today launches the industry’s first content-sharing platform for TomTom devices that allows users to easily download, upload and share navigation content with other users for free.

The platform will be made available from today on the latest version of TomTom HOME, which has been unveiled for both PC and MAC users. As of January 2008, the amount of registered TomTom HOME users has grown to 4.25 million.

“TomTom HOME is a key tool to emphasize our commitment to the constantly growing TomTom community,” said Harold Goddijn chief executive officer at TomTom. “Our users tell us all the time how much they enjoy personalizing their devices with content they can get from one another. However, this content has always been spread out and unorganized across the web and on users’ devices. With the new version of TomTom HOME, TomTom brings personalization and user-generated content together in an all-in-one, easy-to-use application unlike anything else in the navigation industry.”

The full portfolio of content available to share and download includes personalized images (appearing when a TomTom device is turned on or shut down), vehicle icons, warning sounds, funny voices, colour schemes, Points of Interest and Routes.

Map overlays
TomTom also unveiled an unexpected feature which is map overlays. Indeed, drivers will be able to create their own maps and overlay them onto the map that comes with their TomTom device. Examples of overlays that people could create are walking routes, maps of large exhibition halls, or amusement parks. Building on its map Share feature, TomTom is willing to push the envelop on letting the user create its own map and add it to its device.

Users can rate content via a star system, as well as sort it by how it is rated by the TomTom community. Additionally, TomTom HOME will automatically distribute any updates to existing content, for example if someone updates a POI set of favorite restaurants, their changes would automatically be sent out to TomTom HOME users who have previously downloaded that set.

Wednesday, February 13th 2008

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