TomTom launch €220 connected PND in Europe

TomTom launch €220 connected PND in Europe
TomTom today is introducing the TomTom XL LIVE IQ Routes Edition a midrange device which integrates the connected services (HD Traffic, Speedcams, Fuel prices, Google Local search, Weather) only available to date to the high end TomTom GO Live. TomTom XL LIVE IQ Routes Edition is sold at €219.95 for one country map and €249.95 for Western Europe maps.

Besides their lower price – the XL LIVE costs €150 less than the GO LIVE 740, the second improvement brought by these products is the availability of the real-time services across Europe - they were until now strangely limited to one country.

So far sales of the TomTom GO LIVE series have been disappointing and only 30% of those customers have chosen to renew their LIVE service subscription after the trial period. This is the reason why TomTom is now willing to offer its connected services to a broader range of customers. Whether this will be enough to sell one million connected devices before year-end – as promised by TomTom’s CEO Harold Goddijn – is still to be seen. In the middle of the current recession many European customers might not be willing to pay a €10 monthly subscription, whatever the cost is for the associated hardware.

Even if the sales of TomTom's connected PNDs are lower than one million, this new range is going to put some additional pressure on the competition in raising the bar for midrange PNDs.

Wednesday, May 20th 2009

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