TomTom goes to Russia

TomTom goes to Russia
TomTom today officially announced that it is expanding into Russia, confirming our earlier news (read here our special feature about Eastern Europe, Russia and Turkey). TomTom will enter the market with four products, including the flagship TomTom GO 930 (RUB 16990 - $630), TomTom GO 730, mid-range TomTom XL and entry-level TomTom ONE (RUB 7990 –$300).

All devices will feature “a specially designed Cyrillic user interface, clear Russian voice instructions and a detailed map of Russia, Europe or USA”, said TomTom. Products will be sold through various distributors and retailers across Moscow and St Petersburg and will be available from the end of November 2008.

“Russia has one of the fastest growing consumer electronic markets and is widely recognised by the automotive industry that it’s set to quickly become the largest car market in Europe,” says Corinne Vigreux, TomTom’s managing director.

Wednesday, October 22nd 2008

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