TomTom Academy to target in-store staff

TomTom Academy to target in-store staff
TomTom yesterday announced TomTom Academy, an e-learning tool dedicated to in-store staff to better advise potential buyers and guide them in their search to find a navigation device.

The e-learning programme will run alongside TomTom’s existing training programme and empowers employees in retail shops across Europe to learn more about TomTom products and services in their own time and at their own pace. Students can do assessments on various subjects and will receive an official certificate upon successful completion. Extensive retail support is offered to help students with any queries they may have.

“Research shows that the advice of in-store staff is extremely important when it comes to potential buyers making purchasing decisions”, said Stephan van Kruisselberge, vice president marketing, EMEA & Global at TomTom. “We believe that the e-learning programme will contribute significantly to the knowledge level on the shop floor and the ability of sales staff to advise their customers.”

The e-learning programme is part of a toolkit that TomTom offers its retail partners, including a dedicated hotline and shop-in-shop modules. The TomTom Academy will initially be available in Dutch, German, English, French, Italian and Spanish.

Thursday, August 2nd 2007

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