Telmap extends relationship with O2-Telefónica

Telmap extends relationship with O2-Telefónica
Last week Israeli navigation provider Telmap announced an agreement to preinstall its personal navigation and mapping service to O2 customers on the majority of GPS-enabled handsets sold by O2. “The agreement with O2 in the UK will form a framework for future agreements between Telmap and Telefónica operations globally”, stated the company in a press release.

This announcement is a relief for Telmap which biggest customer was the Vodafone Group until the latter decided to acquire Telmap’s competitor Wayfinder six months ago therefore terminating its relationship with the Israeli company – although still active today in several countries.

Telefónica is currently present in 25 countries with around 200 million mobile customers: 126 million customers in Latin America, 24 million in Spain and 43 million in the rest of Europe.

Starting at £3.50 per month
The first new handsets from O2 with the Telmap application embedded will appear on the market in the autumn. There will be a range of subscription packages available, starting from £3.50 per month. Existing customers will also be able to download the application if they have a compatible handset.

“We have worked closely with Telmap to build a service wrap around the application which we believe will offer the best customer experience. Navigation is fast becoming one of the most popular mobile services and we look forward to bringing this leading application to our customers,” said Peter Rampling, O2’s Marketing Director.

Until now 02 UK was essentially offering to its customers satellite navigation products in partnership with ALK Technologies for its XDA range of Windows Mobile Smartphones and Telmap Navigator for its Blackberry devices.

Tuesday, August 18th 2009

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