TeleNav Targets Verizon’s iPhone Customers with New App - UPDATED

TeleNav Targets Verizon’s iPhone Customers with New App - UPDATED
TeleNav today announced that its turn-by-turn navigation app will be available to Verizon Wireless' iPhone 4 customers, “upon certification following the expected device launch on February 10, 2011”.

Turn-by-turn navigation will be free for the first 30 days then it will cost $2.99 per month or $$21.99 per year. Alternatively, users can choose to use only GPS map and local search capabilities for free.

With this first non operator-backed application, TeleNav is taking aim at VZ Navigator (powered by Telecommunications Systems) that is likely to sell at $9.99. (UPDATED VZ Navigator sells at $4.99)

It is however not sure how this application will not cannibalize TeleNav’s own business with AT&T - where the TeleNav-powered AT&T Navigator retails also at $9.99 per month. Indeed, technically speaking we don’t see how TeleNav could restrict downloads to Verizon-only customers without agreement with Verizon itself.


According to TeleNav public relations, "The app was developed so that it will recognize an AT&T device if the person downloads the TeleNav GPS application. They will receive an alert indicating that the app only supports the Verizon iPhone and then will be redirected to the app store to download AT&T Navigator if they choose."

Monday, February 7th 2011

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