Tele Atlas launches scenic road content in the US

Tele Atlas launches scenic road content in the US
Tele Atlas today announced the launch of Tele Atlas Touring Series, a digital map product featuring content and scenic route information from the popular “Get Outta Town” series from MAD MAPS, Inc., a specialist of scenic touring in the United States.

Tele Atlas customers will be able to incorporate this data into their applications to differentiate their products. Tele Atlas Touring Series currently are available for routes departing from 30 major U.S. cities, including Boston, Dallas/Ft. Worth, Los Angeles, Miami, Orlando, San Diego, San Francisco and Washington, DC. Each series will feature five to seven routes for scenic road trips and a range of POIs such as roadside attractions and recreational areas. Rich descriptions are provided for all routes and POIs, as well as entertaining insights and historical anecdotes.

“As the demand for personalized navigation continues, consumers will increasingly rely on and seek more information from their navigation systems and location-based services,” said Michael Evers, vice president of marketing and new business development, Tele Atlas.

Thursday, September 27th 2007

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