Tele Atlas forms joint venture in Thailand

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Tele Atlas today announced a joint venture with MappointAsia Thailand to form Tele Atlas (Thailand) Co., Ltd, which will operate as an independent entity focused on delivering a complete navigable digital map database of the country for in-car, portable, Internet, and wireless navigation systems and applications.

MappointAsia (Thailand) Company Limited (MPAT) provides technologically innovative map-based solutions for Fleet Management, Vehicle Tracking and Location-Based Services in Thailand and Malaysia. It is also active in various governmental and military projects, particularly projects with a Geographic Information Systems component.

“The formation of Tele Atlas Thailand further strengthens our unparalleled operational footprint in Southeast Asia, which serves as a key area in the automotive market and has strong potential in the burgeoning wireless market”, said Tele Atlas Asia Pacific Chief Operating Officer Mark Steele. “The combination of our experience and technology with MappointAsia’s regional expertise will help us meet growing customer requirements for highly accurate digital maps of Thailand.”

Tele Atlas also announced today it is deploying a second mobile mapping van in the region. Tele Atlas’ Mobile Mapping Vans capture ground information through roof-mounted 360 degree cameras and laser sensors. The van will begin collecting data for the complete road network of Singapore initially and then be deployed in other countries in South East Asia.

Tele Atlas Thailand will focus on the production, maintenance, upgrade and commercialization of a navigable database, which is designed to be fully aligned with Tele Atlas’ global map offering and seamlessly integrated in the Southeast Asia regional solution. Based in Bangkok and employing more than 100 database production and collection staff, the joint venture will be immediately operational, with products already available from the existing Mappoint databases now benefiting from Tele Atlas’ extensive data collection and product technologies. The joint venture also will serve as a regional competency center for the company to support all operations and coverage expansion for Tele Atlas in the Southeast Asia region.

In addition to the strength of its growing mobile subscriber base (in early 2007, there were over 38 million mobile subscribers in the country for 64 million inhabitants), Thailand currently represents a vital market for both automotive production and sales in Southeast Asia. Market research firm Global Insight estimates more than 600,000 passenger vehicles will be sold in Thailand by the end of 2007, and expects this figure to rise to more than 800,000 by the end of 2011.

Thursday, November 1st 2007

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