Tele Atlas establishes JV in India, provides maps to Garmin

Tele Atlas has entered today the Indian market or digital maps in announcing a substantial equity position in Kalyani Net Ventures Limited (KNVL), a digital map provider serving consumer, businesses and government customers. With this agreement Tele Atlas is becoming the de facto map provider to Garmin in India. Indeed, Aerial Services Pvt. Ltd., the exclusive distributor of Garmin products in India is currently using KNVL digital maps.

After closure of the transaction, the company – currently owned b Kalyani Group, a leading Indian industrial group - will be renamed Tele Atlas Kalyani India Pvt. Ltd. and will leverage Tele Atlas' production platform to develop India map and navigable data products. Designed to be aligned with Tele Atlas' global map offering and integrated in the Asia Pacific regional data offering, the first products in the standard Tele Atlas specifications are planned to be available in the third quarter of 2008 and will cover all major metropolitan areas and the national and state highway networks of India.

KNVL currently provides a full map of India, highway coverage and detailed intracity data for 50 cities. Subsequent database products are planned to include additional urban centers and rich points of interest (POI) content. The joint venture will also offer a range of additional products such as 3D landmarks and detailed city maps.

Following the recent global outsourcing agreement renewal with Tele Atlas (read here), Infotech Enterprises Limited will serve as an active partner of the joint venture, providing specialized professional services to produce the India database in Tele Atlas' production environment. The new agreement between Tele Atlas and KNVL is independent of the global relationship between Tele Atlas and Infotech.

With this joint venture Tele Atlas finally enters the Indian digital map market where is key competitor Navteq has announced its first map data (covering six major cities) in June last year. But unlike Western Europe and the United States where Navteq and Tele Atlas have established over the years a duopoly, there are very active local map providers in India. Two of them, MapmyIndia and SatNav Technologies have already launched their own personal Navigation Devices (PNDs). MapmyIndia also provides map data to General Motors, Yahoo India and Wayfinder.

Monday, April 14th 2008

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