TAPTAP Networks Taps Locomizer for Location Analytics

TAPTAP Networks Taps Locomizer for Location Analytics
Locomizer, a location analytics startup for mobile ads has announced an agreement with TAPTAP Networks, the largest independent mobile ad network in Spain and Latin America.

The technology from locomizer will be enriching TAPTAP’s Sonata Ad platform, aimed at brands and local advertisers seeking local contextual awareness, increased physical store footfall and in-store analytics.

Locomizer will add to the platform individual geo-behavioural user interest profiles. These profiles are based on historical location of users and the context of this location. Locomizer’s behavioral model has been developed through studying of cell movements and patterns in nature.

Wednesday, December 10th 2014

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