Stefan Kühn: from TomTom to Medion

Stefan Kühn: from TomTom to Medion
Stefan Kühn, who was until the beginning of the year vice president sales Central and Eastern Europe at TomTom, has joined German PC and PND manufacturer Medion AG as Head of Sales National & International. “Due to my background navigation is one of the Medion product groups I am focussing on with a clear target to develop Medion´s PND business outside of Aldi [eg: a key, historical retail partner to Medion]“, he said in an email to GPS Business News.


The section below misinterpreted Medion's annual report from. Those figures are indeed referring to the total German market, not Medion. Chris Jones, analyst with Canalys who pointed out our mistake estimates Medion sales in 2008 was below 700,000 units in EMEA (see his comment below).

Medion: 4.3M PNDs sold in 2008
The recently published annual report of Medion shows the company sold 4.327 million Personal Navigation Devices (PND) in 2008, an increase of 16.1% against the previous year. However, the average selling price was significantly reduced at €204 per unit, a 28.4% drop; as a result, revenue for this segment declined by 16.8% at €883 million.

The same report indicates that Medion continued to make serious investment to improve its PND product line: an advance payment of €220,000 for mobile navigation software development was made in 2008.

Prior to joining TomTom, Stefan Kühn was sales manager Central Europe at Handspring, before the acquisition of the PDA maker by Palm.

At TomTom Kühn has been replaced by Nuno Campos as Vice President Sales DACH (Germany, Austria, Switzerland).

Wednesday, April 29th 2009

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