Sprint partners with WHERE, Wavemarket for LBS aggregation platforms

Strong emphasis on customer privacy

Sprint partners with WHERE, Wavemarket for LBS aggregation platforms
U.S. wireless operator Sprint said today it has partnered with location aggregation platforms Veriplace by WaveMarket and WHERE by uLocate Communications to help developers create new location-based services for Sprint customers.

Both platforms provide developers with simple, powerful tools to create and launch location-enabled applications via mobile software, Web, WAP, SMS and widgets. They reduce the difficulty of certifying and on-boarding applications that use GPS, triangulation and other location services.

Privacy, privacy, privacy
Sprint is putting a lot of emphasis on privacy for this announcement; the word itself appears no less than six times in the press release. "The privacy and security of our users is the highest priority for us, which is why we selected Veriplace and WHERE”, said Len Barlik, vice president of wireless and wireline services for Sprint. “Both platforms have powerful but intuitive privacy systems that ensure the appropriate permissions are obtained prior to accessing location information."

The iPhone App store - and to a lesser extend Android - have demonstrated the strong interest of both mobile developers and consumers for location-based applications. Therefore, wireless operators such as Sprint are now looking at replicating this success in simplifying the access to location for their mobile developers. However, unlike Apple or Android, wireless operators are really concerned by privacy. For Sprint the use of Veriplace and WHERE guarantees that sophisticated privacy features are integrated into the developer’s applications.

Wednesday, December 17th 2008

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