Sprint cuts down price on child locator

Sprint cuts down price on child locator
A few days ago, U.S. wireless operator Sprint cut down its price on its family locator service from $10 to $5 per month. Sprint Family Locator has been initially launched in April 2006; the service has been developed by LBS software provider Wavemarket.

Sprint said that during the past four months, Sprint Family Locator users made an average of more than 3 million location requests through the service, including more than 3.5 million in September alone. However, it is likely that at $10 per month the number of customers was stalling. Interesting data revealed last year by Nielsen Mobile about LBS revenuein the United States demonstrated that the number of child locator’s subscribers was very limited.

At $5 it becomes a more compelling, mass market service, especially given the fact that it already requires a phone subscription. In addition, dedicated devices, such as the Zoombak locator, have come closer in terms of pricing ($145 per year).

Thursday, November 13th 2008

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