Spotigo adds mobile advertising to WiFi positioning

Spotigo adds mobile advertising to WiFi positioning
Spotigo, a European company specializing in WiFi access and WiFi positioning software, has announced this week at the CTIA conference in Las Vegas, the inclusion of a mobile advertising platform into Spotigo's WiFi SmartClient software package.

Developed by Smaato, a San Mateo (CA) based company, this advertising platform enables the delivery of targeted display advertising to mobile phones within applications and on mobile sites. SOMA’s key feature is the SOMA client, which is a mobile ad server on the handset that optimizes the process of ad-enabling applications for mobile software developers.

“We are convinced of the potential of targeted mobile advertising and therefore we are glad that we have found a partner like Smaato”, said Cristina Álvarez, business development manager at Spotigo. “It allows us to open up new revenue sources for our customers because it lifts our products to a new level: The combination of our WiFi-based Positioning Solution "WiPS" with Smaato’s solution converts our WiFiSmartClient into an all-embracing tool that also allows offering location-based advertising - independently from GPS or GSM."

for more information about Spotigo, read here our interview (February)

Friday, April 4th 2008

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