Shopkick “Checks in” at 242 Target Stores

Shopkick “Checks in” at 242 Target Stores
geo-coupon start-up Shopkick signed up Target, making its first inroad into the mass retailer market with its check in and mobile coupon application. Users of the app will receive points and other rewards, like instant mobile coupons, just for entering Target.

The location-based retail app is available in 242 stores (out of Target’s 1,752 locations) in the Chicago, Dallas, Los Angeles, Miami, Minneapolis, New York City, and San Francisco/Silicon Valley markets.

Target customers can download the free shopkick mobile app from the iTunes App Store to their iPhone. When they enter a participating Target store, they instantly receive points, called "kickbucks." Guests also can scan select product barcodes in-store to earn additional "kickbucks." Target will make offers via shopkick on a wide range of everyday items like food and cleaning supplies, to specialty products like electronics and toys.

The "kickbucks" are accrued over time, then redeemed for various rewards like Target GiftCards, music downloads or charitable donations. Customers can redeem their Target GiftCards directly from the shopkick app by having a cashier scan the phone's screen at point of sale.

Besides Target, Shopkick currently has partnerships with Best Buy, Sport Authority, American Eagle Outfitters, Simon Malls and Macy's. The Silicon Valley start-up has raised $15 million in its last round of funding (read here).

Wednesday, November 17th 2010

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