SatNav Tech inks new deals with Indian PND vendors

SatNav Tech inks new deals with Indian PND vendors
At the Navigation India 2008 conference held last week in New Delhi, SatNav Technologies, a local digital map and navigation company, has announced an array of new partnerships. The company has tied up with GoGo India and Voxtel. Voxtel (know elsewhere under the Binatone brand) had announced last year its intention to enter the Indian market with PNDs and Voice over IP phones. Under these partnerships, the maps and software (Destinator), sold under the brand SatGuide are to be incorporated into the Personal Navigation Device (PNDs) of both companies.

The company has also partnered with Bharat Nav (Pune) and ProGin (Hyderabad) - two up-coming manufacturers of PND devices in India, for the availability of SatGuide maps on their devices. Two other PND brands, Kallatra and Spin Telematics have licensed the digital maps from SatNav Technologies.

Amit Prasad, CEO at SatNav Technologies also revealed his company has gained 70,000 customers in India for its SatGuide offering: 55,000 this year until now and 15,000 last year. In an earlier statement Amit Prasad said he was targeting 120,000 customers by year end...this might be a bit of a stretch in five weeks.

SatNav Technologies has been using Destinator navigation software for some times and has recently extended this partnership in introducing a navigation offering for Symbian smart phones (read more here). The Indian company has also invested in retail distribution, including a store-in-store concept to educate consumers about GPS navigation (read more here).

Thursday, November 27th 2008

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