SCVNGR Launches Consumer Locative Game

SCVNGR Launches Consumer Locative Game
SCVNGR, a location-based gaming company funded by Google Ventures is launching this week their first mobile application directed at consumers after having entirely focused on the enterprise segment since their launch, last year.

SCVNGR is a game about going places, doing challenges and earning points. SCVNGR places a premium on active, engaged user "challenges" (worth 2-5 points) as opposed to the still-fun, but more-passive, "check-ins" (worth only 1 point).

Here's how it works: You visit a place, say your favorite burrito shop, open up the SCVNGR app and are shown a list of challenges. One challenge might ask you to snap a pic for a couple points. Another to solve some location-based riddle that the owners of the shop have added. And yet a third to do the "Tin-Foil Origami" challenge where you must carefully unwrap your burrito and create an origami sculpture out of foil, and so one and so forth.

Challenges are added by the locations themselves or by frequent visitors who've unlocked the ability to add their own challenges to that spot.

On launch, over 20 million locations are playable within SCVNGR, said the company. The new application is now available for free in both the Apple App Store and the Android Market.

Learn more:
Read here our interview with SCVNGR CEO (December 2009)

Thursday, May 13th 2010

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