Q&A with Mark White, CEO at Locatrix

Q&A with Mark White, CEO at Locatrix
GPS Business News interviewed with Mark White, CEO at Locatrix, a location-based services provider to the wireless industry based in Australia.

Locatrix flagship product, "uandme" includes a "live" buddy list, static POI integration (e.g. bars, restaurants), subscriber proximity alerts (SMS/MMS), and a range of extension modules that offer location-based user-generated content, location-based advertising, and subscriber-tagged POI data. uandme has been deployed by the leading Australian wireless operator Telstra which uses cell-id as a location technology.

In this interview Mark White talks about location-based dating, privacy, mobile advertising and its experience working with Telstra.


Friday, February 22nd 2008

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