Q&A with Darren Bassel, SPOT Inc.

Q&A with Darren Bassel, SPOT Inc.
At the CES show in Las Vegas GPS Business News interviewed with Darren Bassel, Director of Retail Marketing at SPOT Inc. Dedicated to the outdoor enthusiasts, the SPOT Satellite Messenger uses both the GPS satellite network to determine a user’s location and the SPOT network (Globalstar satellite system) to transmit that information to friends, family or an emergency service center.

Darren Bassel, Director of Retail Marketing, has over 14 years experience in new product branding, sales and marketing. Before joining SPOT, Mr. Bassel was vice president of sales and marketing for Shopatron Inc. Prior to that he was brand marketing director for the Pure Fishing Corporation and spent over ten years at Kimberly Clark in various capacities including associate brand marketing director and business development director. Mr. Bassel holds a MBA in Marketing from the University of Minnesota and BBA in Finance from the University of Wisconsin. He recently served as a board member of the Recreational Boating and Fishing Foundation.


Tuesday, January 8th 2008

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