Pet tracking gets mainstream in the United States

Pet tracking gets mainstream in the United States
Zoombak LLC,a Liberty Media (NASDAQ: LCAPA) company, announced today that its GPS Dog Locator is now available in 900 PetSmart stores across the United States. PetSmart is the largest specialty pet retailer in North America and is also the first national pet retailer to carry GPS locator technology for dogs.

Weighing 2.5 ounces, Zoombak features a compact, water-resistant design and a rechargeable battery. The secure, interactive website lets owners create custom safety zones, set real-time alerts and generate on-demand locates.

The Zoombak Advanced GPS Dog Locator retails for $199 and offers service plans starting at $12 a month with a 12 months prepaid subscription or $14 on a monthly basis. Zoombak will partner with Petsmart to offer a series of hands-on, in-store demo days at select locations throughout June and July.

There is about 75 million dogs in the United States according to the American Pet Products Manufacturers Association. The Association also estimates that $43.4 billion will be spent on pets in the U.S. in 2008.

Wednesday, May 21st 2008

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