Orange and Nokia sign MOU for LBS and more

Orange and Nokia sign MOU for LBS and more
Last week at the Mobile World Congress in Barcelona, Orange and Nokia announced they have signed a memorandum of understanding in order to partner on value added services such as location based services, maps, mobile advertising and gaming. There is a strong intent to follow with a strategic partnership by mid 2008 said both companies.

Nokia will continue to support Orange’s Signature device strategy including common applications. Orange’s Signature Series portfolio includes a wide range of Nokia handsets. Within the Signature approach, Orange selects and tests the best applications, defines suitable tariffs, a user friendly interface plus integrated billing and customer support.

The partnership will be underpinned by co-marketing and sales activities, building on and increasing the collaboration that already exists between the two.

Commenting on the partnership, Olaf Swantee, EVP of Orange’s global mobile operations said “We are delighted to be extending our successful relationship with Nokia to drive the uptake of services. We have a strong and enduring partnership with Nokia. With this agreement we intend to bring the power of mobile internet to our customers with a user friendly experience and applications that make a difference to their lives”.

Monday, February 18th 2008

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