Optimus launched ad-funded mobile satnav in Portugal

Service powered by amAze from LocatioNet

Optimus launched ad-funded mobile satnav in Portugal
Last month Israeli navigation provider LocatioNet Systems teamed up with Portuguese mobile operator Optimus and local mobile advertising agency Digital-Minds to launch its ad-funded mobile navigation service "amAze" in Portugal.

Optimus is the third wireless operator in Portugal with around 20 percent market share and 3.2 million mobile subscribers.

amAze is an off-board application compatible with all mass market Java phones as well as Windows Mobile phones. “It will soon support also the Android and iPhone platforms”, said the company in a statement.

"We are very happy about this collaboration," said Nuno Lopes Gama, Head of Mobile Internet and Data Services of Optimus. "We believe that amAze is the right service offered to our customers under the right business model. This is the kind of service with a perfect fit with some form of ad-funded, ad-sponsored or freemium model. This will drive adoption, creating value for our customers, advertisers and Optimus."

Tele Atlas is the mapping provider for this Portuguese application.

Locationet’s customers include Bouygues Telecom (France), Telegate AG (Germany), Vodafone Romania and Chinese handset maker Huawei.

Tuesday, August 18th 2009

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