OnStar to provide geo-targeted Amber alerts to subscribers

Yesterday OnStar announced that it will provide geographically targeted AMBER Alert messages to OnStar subscribers. The AMBER Alert program activates urgent bulletins in the most serious child abduction cases in the United States. OnStar, a wholly-owned subsidiary of General Motors, is a leading provider of in-vehicle safety, security and communication services in the United States. OnStar integrates a turn by turn voice guided navigation system.

Starting this month, OnStar will integrate AMBER Alert data into its call center’s geographical mapping system so that the Alerts are immediately available to OnStar advisors when a subscriber calls in from an affected area. If the subscriber is in the area of an AMBER Alert, the OnStar advisor will notify them of the situation and ask the subscriber if they would like additional information to help identify the abducted child.

“When a child is abducted, every second counts to increase the likelihood of a safe return,” said OnStar President Chet Huber. “Integrating geographical targeting into our technology further reinforces OnStar’s ongoing commitment to improve our capabilities to keep families – and in this case, children – safe and secure.”

Friday, August 24th 2007

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