OnStar Gets a New President

OnStar Gets a New President
General Motors has appointed Linda Marshall as new president of OnStar, effective February 1, 2011, said the carmaker in a statement yesterday. Marshall succeeds Christopher Preuss, who is launching a communications consultancy practice.

Before OnStar Preuss career was essentially in corporate communications and marketing within GM, he stayed only 13 months as the head of GM’s telematics subsidiary.

"As we continue to evolve the OnStar brand and bring new features to our customers, we believe Linda’s deep experience can take the brand and platform to the next level,” said Stephen J. Girsky, vice chairman, corporate strategy and business development. “Over the past year, Chris was instrumental in helping create a clear vision and strategy for aligning OnStar with GM infotainment plans and entering the retail market. We thank Chris for his many contributions to GM and wish him every success.”
Marshall, who will report to Girsky, joined GM in November 2010 as executive director, OnStar global business strategy and development. Prior to joining OnStar, she was the chief operating officer for Revol Wireless.

Marshall has more than two decades of experience in the telecommunications industry, including senior executive-level roles at both Sprint Nextel and Verizon Wireless. She holds a bachelors of science in accounting and business from Elmhurst College and completed the Executive Management Program at Stanford University.

OnStar currently has 6 million customers. More than 4 million of its users are paid subscribers at $240 each which now makes the company a $1 billion business in annual sales. The 2 million others are on a one-year free trial period given when consumers buy a GM car.

Thursday, January 20th 2011

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