OnPar, new addition to Golf GPS rangefinder market

OnPar, new addition to Golf GPS rangefinder market
This week a new touch screen GPS rangefinder was unveiled at the PGA Merchandise Show in Orlando, Florida. OnPar, developed by a company called Savant GPS, offers a 3.5 touch display in a compact form factor (71mm x 106 mm x 16mm). OnPar will store up to 300 golf courses with no membership fees or course map fees and offer the usual features of a GPS rangefinder. This new device will be available early February retailing at $479.95.

Looking at the competition, similar products such as Calleway uPro, Sonocaddie V300 and SkyCaddie SG5 retail all for $399, the Golf Buddy Tour is available at $429 and Garmin is positioning his new Approach G5 in the upper end of the market at $499.

Two product trends seem to emerge in this growing market segment. First, new players such as savant GPS, Garmin and a few others are offering golf course data for free instead of a subscription-based model. Second, touch display technology is also becoming more prevalent on these devices, following PND and mobile phone trends.

Wednesday, January 28th 2009

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