Off-board: Appello strengthens its position in Northern Europe

Off-board: Appello strengthens its position in Northern Europe
Swedish navigation company Appello, the editor of the off-board mobile solution Wisepilot, announced last week to have signed wireless carrier Telia Denmark as a customer and this week another Appello’s customer, Dutch wireless operator KPN, is also re-launching its navigation solution extending its reach from Blackberry to Nokia and Sony Ericsson mobile phones.

KPN is now making available its navigation solution - KPN OpWeg - for 10 handsets. A starting pack containing a Bluetooth GPS receiver, a car kit and a charger is available for €100 (€130 for Blackberry) then the monthly subscription cost €7.5 (€10 for Blackberry) including data cost. For customers willing to use the solution in the rest of Europe an additional fee of €2 is charged for one week use (included in the Blackberry subscription), but the roaming data cost is not included in the fee.

TeliaSonera Denmark
TeliaSonera was already using Appello as navigation provider in Sweden, but last week Denmark subsidiary decided to join the bandwagon of mobile navigation: "A recent extensive customer survey showed that more than 50% of our customers would like to have turn-by-turn navigation on their mobile phones", said Jesper Brøckner, Managing Director TeliaSonera in Denmark.

Telia Navigator is compatible with 92 handsets and cost €10.6 per month, excluding data that cost an additional €1.3 per Mb - one Mb of data allowing to travel approximately 25 routes of 200km each.

Both solutions are powered by Navteq.

Appello is a private company headquartered in Gothenburg, Sweden with a staff of about 20 people. The company has launched its first product Wisepilot in January 2004. Last month Appello has completed an investment round targeting existing and new investors; the amount has not been disclosed.

Friday, June 29th 2007

Nav & Telematics | Sport and Outdoor | Location Based Services | Tech & Innovation | Market Data | Finance & Legal | People and Jobs | Voices of the industry | Press Releases