Nokia launches global Ad campaign for GPS-enabled N82 handset

Nokia launches global Ad campaign for GPS-enabled N82 handset
Advertising agency R/GA London announced today it has partnered with Nokia to create a new global campaign, "The Urbanista Diaries," to promote the recently launched Nokia N82 that features a five megapixel camera and integrated GPS.

Urbanista Diaries is an extensive three-phase campaign that engages bloggers, journalists, and everyday people in ways that highlight the benefits of the Nokia N82. While the technology for this project is currently in beta, Nokia is partnering with several top media sites such as Wallpaper, Lonely Planet, National Geographic, and CNN to document major world events in real time. Reporters are given a Nokia N82 to snap photos, which get uploaded to the Internet and positioned on a stylized map-thus allowing people to follow their stories around the world.

Arto Joensuu, global e-marketing director at Nokia, said the "Urbanista Diaries offers the perfect platform for users to discover the potential of Nokia Nseries devices. Having real people demonstrating the Nokia N82 in real time brings us closer to our customer base. It's also a great illustration of how the multimedia computer enriches your Internet experience by bringing context and location-based information to your reach."

Some examples of the partnership include: CNN is providing one of its award-winning international journalists with a Nokia N82 so its audience can see where he's chasing stories and track him in real time. And Wallpaper armed fashion experts in London, Paris, and Milan with a Nokia N82 to give its audiences a front-row view of each city's Fashion Week. The campaign began earlier this year with four influential bloggers who travelled around the world in a global relay using the Nokia N82 to document their trip. The journey started in New York and ended in London, with 22 stops that included Washington DC, Las Vegas, Bangkok, Singapore, Mumbai, Goa, Berlin, and Paris. Consumers can find the entire journey documented at


Tuesday, March 18th 2008

Nav & Telematics | Sport and Outdoor | Location Based Services | Tech & Innovation | Market Data | Finance & Legal | People and Jobs | Voices of the industry | Press Releases