Nokia, Orange aiming for 10M customers using Nokia Maps in 2010

Nokia, Orange aiming for 10M customers using Nokia Maps in 2010
Orange and Nokia today announced a strategic international partnership, extending the first agreement signed by the two companies in February 2008. This three year partnership will include the addition of ten new Nokia handsets to the Orange Signature range and the addition of music to a combined offer of games, advertising, maps and location-based services.

Orange and Nokia have agreed to launch a suite of integrated multimedia services on the new Nokia handsets, launching in the second part of the year across nine major markets. As part of the strategic partnership, customers will have direct access to the Orange Music Store, both Orange and NGage games, as well as Nokia Maps.

“Nokia's Mobile Maps platform and GPS technology will be introduced to a wide portfolio of Nokia handsets in the Orange Signature range, allowing for navigation, location based search and advertising services,” stated the press release. "The two companies plan to create 10 million active Mobile Maps users on Nokia devices within the Orange footprint by 2010”.

This announcement is a serious blow for the existing navigation solutions offered by orange: Orange navigation powered by Webraska and Map & Go powered by Telmap (the latter in trial mode at this stage). Indeed, all Nokia devices will have Nokia Maps pre-installed, a serious advantage to drive customer’s use. However, “all the solutions will co-exist on the Orange portal” said a, Orange spokesperson to GPS Business news today.

Thursday, May 22nd 2008

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