New Tracking Company Leverages LPWA for IoT Markets



<p style="margin: 0px; line-height: normal;"><span style="margin: 0px; color: black; font-family: &quot;Times New Roman&quot;,serif; font-size: 12pt;">A new company plans to use low-power, wide-area (LPWA) networks to improve accuracy for Internet of Things (IoT) location and tracking applications. The company, Israel-based hoopo, says the need to understand and quantify asset location is becoming a requirement for enterprise and industrial IoT. </span> <br /> <p style="margin: 0px; line-height: normal;"><span style="margin: 0px; color: black; font-family: &quot;Times New Roman&quot;,serif; font-size: 12pt;">&nbsp;</span> <br /> <p style="margin: 0px 0px 6.66px; line-height: normal;"><span style="margin: 0px; color: black; font-family: &quot;Times New Roman&quot;,serif; font-size: 12pt;">“We decided to develop low-power geolocation solutions following our team’s decades of combined experience in geolocation systems and the understanding that many low-power applications will require geodata as part of their main offering or as a secondary feature,” said Ittay Hayut, hoopo CEO. “We started developing our geolocation technology when we recognized an opportunity in the market following a struggle to develop low-power IoT tracking products. We ended up with either expensive devices or devices with high power consumption. This led to a realization that low-power geolocation is crucial for the growth of the low-power IoT, and there were not adequate solutions to meet this need.”</span> <br /> <p style="margin: 0px; line-height: normal;"><span style="margin: 0px; color: black; font-family: &quot;Times New Roman&quot;,serif; font-size: 12pt;">Some of the tracking markets and applications they view as important include asset tracking in ports, vehicle dealer yards, parking lots, cattle ranches and other dense areas areas.</span> <br /> <p style="margin: 0px; line-height: normal;"><span style="margin: 0px; color: black; font-family: &quot;Times New Roman&quot;,serif; font-size: 12pt;">&nbsp;</span> <br /> <p style="margin: 0px; line-height: normal;"><span style="margin: 0px; color: black; font-family: &quot;Times New Roman&quot;,serif; font-size: 12pt;">Company Plans California Office…Announces Investors</span> <br /> <p style="margin: 0px; line-height: normal;"><span style="margin: 0px; color: black; font-family: &quot;Times New Roman&quot;,serif; font-size: 12pt;">&nbsp;</span> <br /> <p style="margin: 0px; line-height: normal;"><span style="margin: 0px; color: black; font-family: &quot;Times New Roman&quot;,serif; font-size: 12pt;">The company’s research and development team is located in Israel, while hoopo’s business development and management operations will be located in Santa Monica, Calif., Hayut said.</span> <br /> <p style="margin: 0px; line-height: normal;"><span style="margin: 0px; color: black; font-family: &quot;Times New Roman&quot;,serif; font-size: 12pt;">&nbsp;</span> <br /> <p style="margin: 0px; line-height: normal;"><span style="margin: 0px; color: black; font-family: &quot;Times New Roman&quot;,serif; font-size: 12pt;">The company, which announced it received $1.5 million in funding, includes the initial investors in Mobileye; Eli Fogel, former Intel CEO; Israeli investor Zohar Gilon; and Ben Marcus, AirMap CEO.</span> <br /> <p style="margin: 0px; line-height: normal;"><span style="margin: 0px; color: black; font-family: &quot;Times New Roman&quot;,serif; font-size: 12pt;">&nbsp;</span> <br /> <p style="margin: 0px; line-height: normal;"><span style="margin: 0px; color: black; font-family: &quot;Times New Roman&quot;,serif; font-size: 12pt;">Such early applications as asset tracking will be the outgrowth of advances in geolocation, Fogel said. “Just as the advent of GPS launched a wealth of applications that no one ever thought of before, such as location-based advertising, there are future applications that this next generation of geolocation technology will enable,” he said in a statement.</span> <br /> <p style="margin: 0px; line-height: normal;"><span style="margin: 0px; color: black; font-family: &quot;Times New Roman&quot;,serif; font-size: 12pt;">&nbsp;</span> <br /> <p style="margin: 0px; line-height: normal;"><span style="margin: 0px; color: black; font-family: &quot;Times New Roman&quot;,serif; font-size: 12pt;">Technology Seen as Cheaper, Accurate Alternative to GPS…</span> <br /> <p style="margin: 0px; line-height: normal;"><span style="margin: 0px; color: black; font-family: &quot;Times New Roman&quot;,serif; font-size: 12pt;">&nbsp;</span> <br /> <p style="margin: 0px; line-height: normal;"><span style="margin: 0px; color: black; font-family: &quot;Times New Roman&quot;,serif; font-size: 12pt;">Many companies are not using GPS or Global Navigation Satellite System (GNSS) technologies because of cost and battery consumption issues. This lower cost and low-power consumption, with solid coverage in both rural and urban environments, are leading to smart city and other IoT applications, the company said.<span style="margin: 0px;">&nbsp; </span></span> <br /> <p style="margin: 0px; line-height: normal;"><span style="margin: 0px; color: black; font-family: &quot;Times New Roman&quot;,serif; font-size: 12pt;">&nbsp;</span> <br /> <p style="margin: 0px; line-height: normal;"><span style="margin: 0px; color: black; font-family: &quot;Times New Roman&quot;,serif; font-size: 12pt;">“The basic technology is [Time Difference of Arrival] over LPWAN and does not use GPS signals at all. Our first implementation was for LoRaWAN,” Hayut said. “The signals are transmitted from a device and are received by a few gateways. Then, hoopo's solutions calculate the location of the device.&nbsp;We chose LoRa because it has an open ecosystem which allows us to develop, deploy and sell our solutions.”</span> <br /> <p style="margin: 0px; line-height: normal;"><span style="margin: 0px; color: black; font-family: &quot;Times New Roman&quot;,serif; font-size: 12pt;">&nbsp;</span> <br /> <p style="margin: 0px; line-height: normal;"><span style="margin: 0px; color: black; font-family: &quot;Times New Roman&quot;,serif; font-size: 12pt;">Part of the products hoopo will offer include low-cost LPWA gateways and devices, as well as a platform for management and real-time notifications, the company said. With the gateway and platform, companies can receive on-demand geolocation, establish geofences, get movement alerts and other information, hoopo said.</span> <br /> <p style="margin: 0px; line-height: normal;"><span style="margin: 0px; color: black; font-family: &quot;Times New Roman&quot;,serif; font-size: 12pt;">&nbsp;</span> <br /> <p style="margin: 0px; line-height: normal;"><span style="margin: 0px; color: black; font-family: &quot;Times New Roman&quot;,serif; font-size: 12pt;">Hayut believes that GPS-less location, or LPWA geolocation, is crucial for the growth of low-power IoT networks much more than it was for cellular and other communication methods. “This is mainly due to the bill of materials cost and battery consumption of the device—aspects which are significant for the viability of many LPWA tracking applications,” he said.</span> <br /> <p style="margin: 0px; line-height: normal;"><span style="margin: 0px; color: black; font-family: &quot;Times New Roman&quot;,serif; font-size: 12pt;">&nbsp;</span> <br /> <p style="margin: 0px; line-height: normal;"><span style="margin: 0px; color: black; font-family: &quot;Times New Roman&quot;,serif; font-size: 12pt;">The company will be exhibiting at the Mobile World Congress in late February.<span style="margin: 0px;">&nbsp; </span></span> <br /> <p style="margin: 0px 0px 10.66px;"><span style="margin: 0px; line-height: 107%; font-family: &quot;Times New Roman&quot;,serif; font-size: 12pt;"><font color="#000000">&nbsp;</font></span> <br />

Monday, January 29th 2018
Kevin Dennehy


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