Navmii: over 500K Downloads of NavFree App in the UK

Map correction on NavFree
Map correction on NavFree
Last week mobile navigation provider Navmii claimed half a million downloads of its NavFree iPhone turn-by-turn navigation application in its first month of availability in the United Kingdom. The free software which includes on-board maps from user-generated community Openstreetmap is currently enjoying 10,000 downloads per day.

Interestingly Navmii also said it received 70,000 map changes through the in-built map correction system, a signal that users are not only using the software but to some extend committed to improving the map.

We hope Navmii has put in place an automatic system to transfer map changes back to OSM, if not they might have a bottleneck to process these corrections for months.

Navmii expects to release continental Europe and US versions of the iPhone app in November as well as an Android version before the end of the year. Now the question for the the navigation provider is to monetize this audience with additional content and services. Traffic and speedcam data are said to be the first to come on the company’s product roadmap.

Executives of the company will also be attending the Geo Content & Services Marketplace in Paris on December 7, 2010, to source value-added content.

Tuesday, November 9th 2010

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