Navmii Goes the OSM Way, Intros free iPhone Nav App

Navmii Goes the OSM Way, Intros free iPhone Nav App
Mobile navigation provider Navmii today introduced NavFree, an onboard, turn-by-turn GPS navigation solution for iPhone & iPad as a free download from iTune.

NavFree is now available for UK & Republic of Ireland from the iTunes store. The United Kingdom is a test market before an international roll out expected in continental European countries and the United States. A version of Navfree for Android is also expected to be released shortly.

“Mapping is provided by OpenStreetMap and is stored on the iPhone, making NavFree faster and more accurate than other free navigation services,” said Peter Atalla, CEO of Navmii. “What’s more, because the maps are stored on the phone, there are no mobile data charges – just high quality, no cost navigation.”

Navmii will however continue to sell its “Navmii” application that has map data from commercial source AND. “We want to give the choice to people between both datasets, this is why we are launching this free app under a new brand,” said Atalla in a phone interview with GPS Business News.

Map correction interface
Map correction interface
Freemium business model
Navmii intends to make money through a freemium model in providing additional paid services such as traffic overlay, speedcam databases, etc.

Within NavFree drivers can report errors in the map data and send their corrections. “Our application went live on Friday on the UK App Store and we received already over 2,000 map corrections during the week end,” said Atalla. NavFree users will get a monthly map update based on these corrections and on the work performed by the whole OSM community.

After Skobbler - and to a lesser extend OneStepAhead (only on Android – read here) - Navmii is the third mobile navigation provider to turn to OpenStreetMap data to power their systems. Other navigation software developers are considering such a move; Hungary-based NavNGo is likely to be the next one according to our information.

Monday, September 27th 2010

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