Navigon claims the fifth place on US PND market

Navigon 2100
Navigon 2100
In a press release this week, Navigon is claiming to have reached the fifth place on the U.S. Personal Navigation Device market. Following retail sales reports for November 2007 industry analyst firm NPD Group confirmed Navigon broke into the ranks of the top five GPS sellers in both units and dollar volume.

“This is noteworthy considering the company’s first full-throttled month of selling its complete product line was November 2007”, said Ralf Hug, vice president marketing at Navigon USA.

NPD Group also confirms that, one month after its launch, based on unit-volume sales, the Navigon 2100 GPS was one of the top ten best-selling GPS units in the month of November.

The company ramped up sales by signing distribution deals with top tier retailers, among
them Best Buy, Amazon, Radio Shack, Staples. “Today, seven of the industry’s top twelve sellers
of GPS devices sell Navigon-branded products”, added Ralf Hug.

Wednesday, January 9th 2008

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