Nav N Go launches white label content platform for PNDs
At the Canalys Navigation Forum this week in Budapest, Hungarian navigation software provider Nav N Go publicly announced its white label content delivery platform called Nav N Go OEM partners selling PNDs will now have the possibility to run their own portal letting ther customers download additional content to their devices.

This platform can deliver maps, content and software updates, support user-generated content and provide location-based services for connected devices. The solution encompasses three different items. The first one is a customizable white label web portal that can be fully rebranded. The second element is a PC tool facilitating content transfer and installation to devices. The third item is a scalable back-end technology supporting downloads, content catalogue and management, DRM and licensing as well as billing and payment.

“We are proud to announce that we are already in the process of delivering these services to enhance the end user satisfaction of many of our valued partners , including ASUS, Nextar, Tele System, MyGuide, Mappy, Griffin International Companies and many others,” explained Panu Pasanen, Head of Services Department at Nav N Go.

In order to accelerate the time to market, Nav N Go also offers as a ready to use solution which can operate with immediate effect as a delivery platform for maps, content and real-time information for manufacturers running Nav N Go software. Naviextras is currently in public beta and will be launched commercially at the end of September.

This solution was promised by the former Nav N Go’s CEO for many months and was expected to be available sooner. MyGuide, one of the Nav N Go OEMs pushed back the launch of some of its devices in order to benefit from several features of the platform.

Additionally, having the technology is one thing, having the content is another one. If Nav N Go wants to offer a successful turnkey solution to its OEM customers it will also have to aggregate content - actually a wide range of contents to provide differentiation to its competing customers on the market place.

Friday, September 12th 2008

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