NIM and Telmap go to AT&T; more LBS apps to come

NIM and Telmap go to AT&T; more LBS apps to come
Last week U.S. wireless operator AT&T officially announced the availability of its Assisted-GPS technology within its wireless network and took the opportunity to announce it will launch two new navigation applications in the coming weeks, MapQuest Navigator (from Telmap) and AAA Mobile navigator (from Networks In Motion). The new applications add to the existing AT&T Navigator from Telenav however it seems all three applications will be priced at the industry standard of $9.99 per month.

AT&T is willing to give the choice between three different applications to its customers. It might sound good at first sight; however, the success of VZ Navigator from Verizon demonstrated that having just one provider and a strong marketing campaign is the safest way to go. With three different solutions it is unlikely that customers will have a good understanding of what is available. If we ask an AT&T sales representative in a store the difference between each solution and which phone is supported by who we guess the result will look interesting but perhaps not very much appealing for the average AT&T customer. Anyway they might be used to that: many of them have a GPS-enabled iPhone but no turn-by-turn navigation.

More location-aware applications to come
AT&T also mentioned in its press release: “The A-GPS deployment primes the network for further expansion this year in the LBS category, including planned launches of a location-enabled social networking service and a family-oriented service along with industry-leading privacy controls”.

It will be interesting to see which provider is chosen by AT&T: our strong guess is Loopt for social networking and Wavemarket for child tracking because they are probably the only one to show serious concerns about privacy.

Monday, September 15th 2008

Nav & Telematics | Sport and Outdoor | Location Based Services | Tech & Innovation | Market Data | Finance & Legal | People and Jobs | Voices of the industry | Press Releases