NAVTEQ Geo-Ads Drives Engagement for O2 Music Venues

NAVTEQ Geo-Ads Drives Engagement for O2 Music Venues
NAVTEQ’s location-based advertising network was used in the United Kingdom by O2 to promote concerts at local O2 music venues.

NAVTEQ LocationPoint displayed location-aware ads on the Ovi Maps application as Nokia smartphone users approached one of more than a dozen O2 concert venues throughout the U.K. Campaign results show an initial click-through rate of 20%. Of those, 40% of consumers visited the mobile web site to register to win or clicked on a map showing the venue location and 16% requested an Ovi Map orienting or directing them to the venue.

"LocationPoint advertising has enabled us to be more relevant with our messages whilst offering people in the local area the chance to win free tickets to one of our venues," said Shadi Halliwell, Head of Brand at The O2.

Thursday, November 11th 2010

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