NAVTEQ Acquires Speedcam Warning Start-up Trapster

NAVTEQ  Acquires Speedcam Warning Start-up Trapster
According to, later confirmed by Reuters, community-based speed alert warning start-up Trapster was acquired by NAVTEQ a few days ago.

Trapster mobile applications alert drivers as they approach police speed traps, red light cameras, speed cameras, and other roadway hazards. The software is available on most smartphones such as iPhone, Android, Blackberry, Palm and Nokia.

Founded by serial entrepreneur Pete Tenereillo in 2007, and headquartered near San Diego, California, Trapster has been a hit in terms of users (9.4 million apps downloaded to date) but its business model was quite uncertain.

The start-up was in close touch with NAVTEQ executives as a semi-finalists in the 2008 NAVTEQ Global LBS Challenge (Americas edition).

Trapster brings to NAVTEQ a precious resource in terms of crowd-sourced speed camera information as well as passive GPS probe data gathered from its users. This acquisition is however valuable for NAVTEQ as far as the mapping company can retain the (free) community spirit that made the service a success. In the one hand we have a small start-up run by a serial entrepreneur off a Californian beach and in the other hand we have a large, Chicago-based, dark-suit-and-tie style corporation; an interesting mix that we will follow closely.

Monday, December 13th 2010

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