Mio continues to sell well its GPS-enabled PDAs

Mio P350 - Mio P550
Mio P350 - Mio P550
According to IDC figures released yesterday Mio sold 138,631 PDAs worldwide in the first quarter of 2007, a 32.1 % increase over the same quarter last year. Such a growth is particularly interesting while the global PDA market continues downhill slide (40.6% less units sold than the same quarter a year ago), with Dell exiting the market; Palm and HP posting respectively a 37.8% and a 42.4% decrease in units shipment.

Ramon Llamas, research analyst with IDC said: "The addition of multimedia and GPS features onto handheld devices did not stem their decline because standalone multimedia players and personal navigation devices grew in popularity. The growth in these other segments have come at the expense of the handheld device as vendors have responded eagerly with new, feature-rich products." This is true for the other players but not for Mio which demonstrates there is still a possibility to grow on this declining market by having a real focus on the GPS-enabled PDA category. Palm has completely missed this opportunity and HP is trying to catch up with its rx5915 Travel Companion.

Wednesday, May 16th 2007

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