Magellan Updates iPhone App with Free Traffic and Coupons

Magellan Updates iPhone App with Free Traffic and Coupons
Magellan, the American GPS brand of Taiwanese Mitac, this week introduced a new version of its iPhone software that includes free real-time traffic sponsored by location-based promotional offers and coupons.

The new version of the RoadMate App is using map data and traffic information from NAVTEQ (surprisingly given that Mitac recently announced Magellan would be using Tele Atlas data – read here). NAVTEQ is doing here the first implementation on an iPhone of its free traffic information sponsored by location-based coupons and promotions. This system was already running on millions of PNDs in North America (particularly from Garmin and Magellan).

The Magellan RoadMate App is available for $59.99 (North America version), $49.99 (USA-only version), or $34.99 (Canada-only version) from the App Store on iPhone. Until December 1, 2010 a promotional pricing is available: $44.99 (North America version), $34.99 (USA-only version), or $29.99 (Canada-only version).

Wednesday, November 24th 2010

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