Locutio Awarded for Homer Simpson GPS Voice

Locutio Awarded for Homer Simpson GPS Voice
Twentieth Century Fox Consumer Products (FCP) awarded Locutio Voice Technologies, a supplier of celebrity branded navigation voices, the 2010 Krusty Award for Innovation. In partnership with Fox Consumer Products, Gracie Films and TomTom, Locutio brought the original celebrity voice of Homer Simpson to in-car GPS for the first time.

Each year, Krusty awards are given to a very select few of the hundreds of licensees of The Simpsons for outstanding achievement in areas such as creativity, innovation and partnerships.

“Homer was the breakthrough GPS voice that established the category and is now the most successful GPS voice ever,” said Chris Hilton, Managing Director and President of Locutio Voice Technologies.

The Homer Simpson GPS voice was launched in June 2009 and is available from the TomTom website retailing for $12.95 in the US, £7.95 in the UK and €9.95 in Europe . The Homer Simpson voice is currently available to customers in 14 countries.

Founded in 2004 in the United Kingdom, Locutio licenses iconic brands from Fox, Warner Bros and Lucas Film; it has supplied voices to Halfords retail chain, Sony UK, ALK Technologies and TomTom.

Locutio Voice Technology will be exhibiting at the upcoming Geo Content & Services Marketplace organized by GPS Business News in Paris CDG Airport on December 7, 2010.

Tuesday, November 9th 2010

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