Locr and Skyhook Wireless bring geotagging to Wi-Fi devices

Locr and Skyhook Wireless bring geotagging to Wi-Fi devices
locr, a geo-tagging focused photo-sharing community, and Skyhook Wireless, provider of the Wi-Fi Positioning System (WPS), today announced a partnership to bring Wi-Fi positioning to locr’s geo-tagging community.

At the CEBIt trade show starting on Monday in Germany both companies will demonstrate this technology working on a Windows Mobile device connected to the internet. “We expect this new version of our geotagging software to be available for free on our website in a few weeks after CEBIT” said Malte Schloen, CEO of locr GmbH who spoke to GPS Business news this morning. “then we will extend it to other platforms such as Symbian”, he added.

The value added of Wi-Fi positioning is definitely to geo-tag indoor pictures. “There are so many pictures taken indoor”, said Mr. Schloen; “and indoor in most of the cases your GPS will not work”.

locr provides all the tools necessary to geo-tag digital photos: free software for PC and mobile, free webspace, community and organization features. And locr brings more than location to pictures; indeed it has associated geotagged Wikipedia entries to its database so for example your picture of the Eiffel tower will be automatically associated to historical explanations about the building.

locr GPS Photo for Symbian is also available for downloading onto Nokia N95, Nokia N82, Nokia 6110 Navigator, Nokia E90, and other Nokia smartphones via the Nokia Download! Service throughout Europe and Middle East.

Business model
locr, that has now 30,000 unique subscribers and over 200,000 pictures, intends to monetize its services by selling premium, value added memberships. One of its services is to offer travel books based on pictures taken by the user associated with text from Wikipedia entries and maps. “This product resonates very well with older people that are not really into the web 2.0 generation and would prefer to have a paper version of their pictures”.

Additionally, the company is pursuing business to business deals in offering its platform as a white label solution to media and internet companies, handset manufacturers and wireless operators, tourism and real estate businesses.

Watch here our video interview with Malte Schloen a few months ago.

Friday, February 29th 2008

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