INRIX Targets Small Broadcasters with DIY Traffic Reporting Software

INRIX Targets Small Broadcasters with DIY Traffic Reporting Software
INRIX today unveiled its Digital Media Suite that provides easy to use traffic reporting tools and targets small size radio and TVs in 99 US cities and 27 European cities.

These reporting tools have been created from the experience garnered by ITIS (acquired last year by INRIX) in the United Kingdom where its customers includes the BBC and Sky TV.

Through web-based user interfaces, the INRIX TV and Radio Apps eliminates the time journalists spend scouring multiple sites offering them a complete picture of traffic conditions for their broadcasts that includes traffic speeds and travel times, detailed real-time traffic maps, alerts to delays caused by accidents and other incidents as well as eyewitness reports from the station's Twitter and Facebook community.

Dedicated to the radio broadcast industry, INRIX Radio is a Software-As-A-Service (SaaS) based platform that integrates both traffic incident and cause data to enable the production of customised traffic news stories for radio broadcasts.  

Once a station has an activate INRIX Radio license, anyone at the news outlet with a Web browser can use the tool to create traffic reports in real-time.  The App's script-generation tool offers the ability to view traffic over three live panels on one screen, view live incident updates and filter incidents according to preference. INRIX Radio is available immediately as a subscription for a few thousand dollars per month in North America and Europe.

Watch a video below explaining the workflow of INRIX Radio:

The INRIX TV traffic reporting app is designed exclusively for television news and is managed through an iPad. The reporting tool connects to any playout system to create visually compelling traffic news reports.  

“The app makes delivering the day's traffic news as easy as creating an iMovie film – once reporters have built a report template within INRIX TV, content automatically populates, enabling them to create reports in a matter of minutes,“ said INRIX  

The app includes direct output capabilities to mixing desks, as well as social components that help integrate eyewitness reports via social media directly into news broadcasts.

Initially available in the U.S., U.K. and Canada via the Apple App Store, the company will launch the INRIX TV app in April at the NAB Show in Las Vegas, NV.

Wednesday, January 16th 2013

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