IHS Expects CarPlay Deployment Slightly Ahead of Android Auto in 2020

IHS Expects CarPlay Deployment Slightly Ahead of Android Auto in 2020
Research firm IHS Automotive has issued a new report, Apps in the Car 2015, that includes highlights from a recent consumer study. In this report IHS estimates that in 2020 there will be 37 million cars with Apple CarPlay, 31 million with Android Auto and 17 million with MirrorLink.

Around one fourth of consumers surveyed (USA, UK, Germany, China) mentioned mobile apps use through the car control system within the top 4 infotainment request for their next car.

Nearly 45 percent of respondents agree that they would use in-vehicle apps if they helped enhance the driving experience, with 35 percent of them reporting they’d be most willing to use them if they were similar to those on their smartphone. In addition, nearly 75 percent of respondents across the regions indicated they would also be willing to pay for updates to an app.

The top five categories that consumers identified as a favorite for use in their vehicles are, in order: navigation (53 percent), weather (40 percent), music (38 percent), news (33 percent) and social networking (29 percent).

Least likely to be mentioned as favorites for use in the vehicle include apps for points of interest/local, books, health and fitness, business/productivity, education and podcasts, with less than 15 percent use rates among respondents.

Thursday, April 23rd 2015

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