IDC: “Mini Notebook Market Down But Not Out”

IDC: “Mini Notebook Market Down But Not Out”
There was a “before” and an “after” the iPad and certainly the forecast for mini notebook PCs has changed a lot since that day. However, while many feel that media tablets will bring about the death of mini notebooks, a new forecast from market research firm IDC shows that a viable market will continue to drive growth for these highly portable computing devices.

Worldwide mini notebook shipments are forecast to be 37.8 million units in 2010, up 10.3% from 2009. Over the next four years, the compound annual growth rate (CAGR) for the worldwide mini notebook market will be 4.3%, topping out at 42.4 million units shipped in 2014.

On a regional basis, Latin America, Central and Eastern Europe (CEE), and Middle East and Africa (MEA) represent the strongest potential markets for mini notebooks. The five year CAGR in these regions will hover near or above 20%, as many of the governments in these regions follow through on large educational initiatives to bring mini notelbooks into the classroom. In contrast, the market for mini notebooks in the United States will experience growth in the low single digits over the forecast period while the Western European market is expected to decline by 11% from 2009-2014.

The leading mini notebook vendors continue to be Acer and ASUS: combined, these two vendors captured 42.6% of the worldwide market in 2009 and grew their share slightly in the first half of 2010 (1H10). HP continues to be the number 3 mini notebook vendor worldwide for the past 18 months. Meanwhile, the number 4 vendor in 2009, Dell, slipped to the number 5 spot in 1H10, overtaken by Samsung.

Monday, November 15th 2010

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